"Good advertising does not just circulate information. It penetrates the
public mind with desires and belief." ---Leo Burnett
"Advertising promotes that divine discontent which makes people strive
to improve their economic status." ---Ralph Starr Butler
"Next to Christianity, advertising is the greatest force in the world.
And I say that without sacrilege or disrespect. Advertising makes people
discontented. It makes them want things they don't have." ---Ray
"The philosophy behind much advertising is based on the old observation
that every man is really two men -the man he is and the man he wants to be."
"No one can make you feel inferior without your consent." ---Eleanor Roosevelt
If you cant be a pine on the top of the hill,
Be a scrub in the valleybut be
The best little scrub by the side of the rill:
Be a bush if you cant be a tree.
If you cant be a highway then just be a trail,
If you cant be the sun be a star;
It isnt by size that you win or you fail
Its by being the best of whatever you are!