Ponder this...

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."  ---Leo Burnett

"Advertising promotes that divine discontent which makes people strive to improve their economic status."   ---Ralph Starr Butler

"Next to Christianity, advertising is the greatest force in the world. And I say that without sacrilege or disrespect. Advertising makes people discontented. It makes them want things they don't have."   ---Ray Locke

"The philosophy behind much advertising is based on the old observation that every man is really two men -the man he is and the man he wants to be."   ---William Feather

"No one can make you feel inferior without your consent."   ---Eleanor Roosevelt



If you can’t be a pine on the top of the hill,
Be a scrub in the valley—but be
The best little scrub by the side of the rill:
Be a bush if you can’t be a tree.
If you can’t be a highway then just be a trail,
If you can’t be the sun be a star;
It isn’t by size that you win or you fail—
Its by being the best of whatever you are!

---Douglas Malloch